How is ASEAN integration beneficial

Strengthening the regional structures for the promotion of small and medium-sized enterprises in ASEAN

Brief description of the project

Project name: Strengthening regional SME support structures in ASEAN
Client: Federal Ministry for Economic Cooperation and Development (BMZ)
Country: Cambodia, Laos, Myanmar, Vietnam
Lead executing agency: Association of Southeast Asian Nations (ASEAN)
Total duration: 2018 to 2022

initial situation

A lack of awareness and the limited availability of information on how to develop markets inside and outside the region remain a key challenge for small and medium-sized enterprises (SMEs) in the countries of the ASEAN region. The region includes countries such as Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Cambodia, Laos, Myanmar and Brunei.

Without knowledge of international requirements and standards, SMEs are often unable to participate in regional or global value chains. That hinders their growth. Improved access to relevant information and networks is important. Internationalization-oriented capacity building programs also play a crucial role in improving market access.

To underline the importance of SMEs to most of ASEAN's economies, key documents such as the ASEAN Economic Community (AEC) Blueprint 2025 and the corresponding Strategic Action Plan for SME Development (SAPSMED) 2025 place particular emphasis on their promotion placed. The SAPSMED outlines key initiatives and results to increase the competitiveness and resilience of SMEs and enable them to reap the benefits of regional integration within the ASEAN region.

In close cooperation with the ASEAN Coordination Committee for Micro, Small and Medium-Sized Enterprises (ACCMSME), the project will support the introduction of SAPSMED in 2025. Particular attention is paid to improving market access and the internationalization of SMEs. On the other hand, a lack of awareness and limited availability of information about how markets inside and outside the region can be developed continue to be among the central challenges for small and medium-sized enterprises (SMEs) in the countries of the ASEAN region. The region includes countries such as Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Cambodia, Laos, Myanmar and Brunei.

Without knowledge of international requirements and standards, SMEs often cannot participate in regional and global value added. That hinders their growth. Improved access to relevant information and networks is important. Internationalization-oriented capacity building programs also play a crucial role in improving market access.

To underline the importance of SMEs to most of ASEAN's economies, key documents such as the ASEAN Economic Community (AEC) Blueprint 2025 and the corresponding Strategic Action Plan for the Development of SMEs (SAPSMED) 2025 place particular emphasis on their promotion placed. The SAPSMED outlines key initiatives and results to increase the competitiveness and resilience of SMEs and enable them to reap the benefits of regional integration within the ASEAN region.

In close cooperation with the ASEAN Coordination Committee for Micro, Small and Medium-Sized Enterprises (ACCMSME), the project will support the invention of SAPSMED in 2025. Particular attention is paid to improving market access and the internationalization of SMEs. On the other hand, it is also about improving politics and the regulatory environment.

aim

The range of information and support for small and medium-sized enterprises as part of the ASEAN SME strategy for economic integration has improved.

method

The project will work together with the national representatives and members of the lead expert committee. These will act as mediators for the actors involved in the public and private sectors in the ASEAN member countries.
You will work in the following subject areas:

  • Improvement of the ASEAN SME service center
  • Strengthening the national SME information centers
  • Promotion of national SME services for internationalization

The main focus is on the needs of SMEs in the context of the ASEAN business community. The main beneficiaries of the project are therefore the owners and employees of SMEs in the ASEAN member states with potential for internationalization.